How can we ethically encourage children to make healthier food choices?

Professor Emeritus Patrick Murphy of the University of Notre Dame (USA) brought together former students and colleagues in Rome from 19 to 22 April 2026 for the 12th Pat Murphy Marketing Ethics Symposium.

At this year’s symposium, Professor Ružica Brečić presented the GAMEHEALTH project and the paper “When Marketing Meets Public Health: Ethical Healthy-Eating Nudges for Children.” The presentation contributed to a broader discussion connecting marketing, ethics, sustainability, and public health.

Thanks to the Faculty of Economics & Business, University of Zagreb, and the NextGenerationEU programme for supporting participation in this event.

More information about the symposium is available here.